Narwal, an award-winning niche technology solutions company, is excited to announce the appointment of Ravi Tenneti as Chief Strategy and Technology Officer. This strategic addition to Narwal’s leadership team underscores the company’s commitment to advancing its AI-first vision and delivering intelligent, enterprise-ready solutions across industries—further strengthening Narwal’s position as a trusted partner for AI, Data, […]

Available now for organizations to power faster, more effective digital interactions, improve web engagement, and boost conversions C3 AI, the Enterprise AI application software company, announced C3 Agentic AI Websites, a breakthrough new product that transforms any website into an immersive, interactive, conversational platform — now live on C3 AI’s website and available to deploy […]

AudioEye, Inc., the industry-leading digital accessibility company, announced that Motability Operations, the company that runs the Motability Scheme, selected the AudioEye Digital Accessibility Platform to enhance the accessibility and compliance of its digital experiences. The engagement supports Motability Operations’ ongoing accessibility work through a combination of AudioEye’s industry-leading automation and accessibility experts. The partnership highlights […]

New report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy DoubleVerify (“DV”) , the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, […]

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.

Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?
The post From Ranking to Reasoning: Philosophies Driving GEO Brand Presence Tools appeared first on Search Engine Journal.

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Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT." Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a "40% reduction in IVT stemming from deceptive or disruptive ad serving practices."