New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible […]

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership  Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, further strengthening the company’s leadership team as it scales its organization and go-to-market strategy to meet the increasing market demand […]

A vendor-agnostic intelligence layer within Calabrio ONE for consistent quality governance, already available for customers Calabrio, the workforce and conversation intelligence company, announced the Calabrio Omni Agent Intelligence, already in the market and available for Calabrio ONE customers. This new omni-agent quality and AI intelligence feature is integrated within Calabrio ONE, providing a single, vendor-agnostic […]

As AI adoption hits 90%, execution-heavy marketing work is rapidly losing value while AI strategists pull ahead Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is releasing findings from a new report that analyzes how Artificial Intelligence is reshaping agentic marketing and impacting B2B marketing careers. The […]

“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand.
The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.

Tredence’s New Agentic Commerce Accelerators Bolster its Accelerator Ecosystem and Enable Retailers to Quickly Unlock Truly Personalized Shopping Experiences Tredence, a global data science and AI solutions provider, announced the launch of its Agentic Commerce accelerators. These enterprise-grade accelerators serve as configurable starting points to design, build and scale agent-driven shopping experiences speeding time to […]

This partnership expands access to premium live TV, pay-TV, and on-demand content for viewers across Germany Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company, announced that waipu.tv, Germany’s leading OPEN IPTV platform, is now available on Titan OS-powered smart TVs. The launch marks another important step in Titan OS’s mission […]

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, “I hate to bring this, but SEOs: we’re gonna be f$@*ed." John Mueller from Google responded on Bluesky and said, "I disagree."

Google is rolling out what it calls “Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connects Gmail, Photos, YouTube and Search in a single tap."

New capabilities to unify AI agents, copilots, and Model Context Protocol servers and clients into a single, secure environment Tines, the intelligent workflow platform, announced the launch of AI in Tines: a powerful interaction layer comprised of a comprehensive set of capabilities designed to solve AI fragmentation. By providing a single, secure and intuitive layer […]