The future of email marketing is invisible. It isn’t about bombarding inboxes with promotions; it’s about creating invisible experiences, seamlessly integrating into customers’ lives with hyper-relevant, predictive content that appears right when needed. The most effective emails won’t feel like marketing at all. For years, personalization in email marketing has meant adding a first name […]

The proofs have been ordered for the book that will help more of my audience than anything I have ever done. https://t.co/eE8TtxNE9j — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 10:50AM

@HawkEye19294412 The masses shouldn’t be skint, if your broke its your own fault. Get off your fucking arse and make something happen. — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 10:33AM

Make your testimonials tell stories, not just praise — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 09:59AM

AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize […]

New report analyzes over 90,000 active marketing job listings and reveals key trends in hiring, salary transparency, and remote work across the U.S. Amid rising economic uncertainty and mounting pressures such as new tariffs and a historic Wall Street selloff, marketing hiring in the U.S. showed notable resilience in Q1 2025, according to a new […]

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, […]

Built on 18 years of proven innovation, AI Catalyst offers businesses the only comprehensive view of their AI presence and its impact across search platforms BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, announced BrightEdge AI Catalyst—the first all-in-one solution that enables brands to expand beyond traditional search strategies by […]

TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad mediation platform enabling full-scenario standardized measurement of mobile advertising. This certification signifies TopOn’s comprehensive technical ecosystem, establishing a transparent and trustworthy ad value assessment system for developers and advertisers. Why Does IAB Tech Lab OM […]