Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 01:05PM

Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.

Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data for the past 10 days, not the initial 8 days that Google promised us.

Google Search is testing a new expandable carousel that says “more from" a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that retailer.

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.

It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing the third-party tracking tools showing volatility and I am also seeing a spike in some of the chatter within the SEO community.

@HaveYeNotRead Thanks — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 12:22PM

@txsjohnny Thanks — Mike Martin (@MikeMartinGB) Apr 10, 2025 from Twitter https://twitter.com/MikeMartinGB April 10, 2025 at 12:22PM