Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through end-to-end, full loop protection, daily updates, and an expanded and customizable blocking taxonomy, Zefr’s suitability solutions for TikTok help […]

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IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions

New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements Integral Ad Science, a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid […]

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