This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission […]

Fullstory’s behavioral data now available anywhere in the enterprise ecosystem Fullstory, a leading behavioral data company, announced the launch of its suite of cutting-edge solutions designed to help businesses surface deep customer and employee insights, drive decisions, boost performance, and optimize digital experiences at scale. As digital interactions grow more complex, businesses often struggle to […]

MediaRadar integrates Vivvix data, providing actionable marketing intelligence across$275B in cross-media spend and over 35 million creative assets. MediaRadar, the industry-leading marketing intelligence platform, announced a significant expansion of its capabilities across traditional and streaming TV, online display, and video advertising through the integration of Vivvix. This integration enhances MediaRadar’s solutions for brands, agencies, publishers, and […]

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips New AI-powered advancements in Premiere Pro include Media Intelligence, empowering editors to find relevant clips from terabytes […]

Iterable, the AI-powered communication platform, unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is a groundbreaking, agent-based system that will act as a built-in advisor, delivering prescriptive recommendations, translating complex data into clear insights, and adapting to business goals in real-time. Users will interact with Nova in a dialogue-driven, real-time experience to […]

The Contextual Advertising Leader Introduces AI Intention Models, Advancing Through the Marketing Funnel to Deliver Effective, Privacy-First Advertising to High-Intent Audiences Seedtag, the global contextual advertising company, has announced the launch of its AI Intention Models, a context-driven and effective advertising approach that distinguishes between casual browsing and transactional readiness in real-time, without relying on […]

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, “but no, we don’t have a brand-ranking system."

8×8 JourneyIQ Empowers Businesses to Evaluate and Manage Customer Interactions from Start to Finish and Eliminate Blind Spots Across the Entire Customer Journey 8×8, Inc. , the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, announced 8×8 JourneyIQ, giving businesses the ability to seamlessly track, predict, and optimize every […]

New Performance Enhancing Features Underscore Harper’s Steadfast Commitment to Delivering Superior Web Experiences at Speed and Scale Harper, bringing next-level web performance to a digital-first world, announced the release of version 4.5 of its global application delivery platform. The latest release includes several new features for building, scaling, and running high-performance data-intensive workloads, including the […]