“Make the customer the hero, and they’ll sell your brand for you.” – Donald Miller @donaldmiller — Mike Martin (@MikeMartinGB) Apr 23, 2025 from Twitter https://twitter.com/MikeMartinGB April 23, 2025 at 01:55PM

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available" show up in their GA4 reporting.

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google Search or Google Maps.

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was there, until it wasn’t. Now I see a huge number of complaints that posts or updates are missing from Google local panels.

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy ‘" saving you valuable time and reducing the need for resubmissions."

In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.

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RT @MikeMartinGB: Most websites don’t need more visitors. They need more buyers — Mike Martin (@MikeMartinGB) Apr 23, 2025 from Twitter https://twitter.com/MikeMartinGB April 23, 2025 at 01:05PM