Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Modern engineering teams are under pressure to ship faster without sacrificing quality, security, or maintainability. As codebases grow and dependencies multiply, single-model coding assistants struggle to keep context, coordinate changes across files, or validate outcomes at production scale. What teams increasingly need is not just smarter autocomplete, but orchestration: the ability to plan, execute, test…

Ready to learn how to “vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.