As zero-click search becomes the norm, organic traffic is eroding. Here’s how paid media can bridge the gap.

Google is testing new buttons and tags on its local listings and local ads. These include a new “read reviews" button, various appointment tags and other business descriptive tags.

It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed volatility over the past 24-hours and the SEO community chatter is picking up on it as well.

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100% stacked area chart.

RT @MikeMartinGB: Is success inevitable if you never quit? — Mike Martin (@MikeMartinGB) May 8, 2025 from Twitter https://twitter.com/MikeMartinGB May 08, 2025 at 01:05PM

Clear SEO storytelling can turn routine metrics into strategic insights. Here’s how to make your reporting more meaningful to business leaders.
The post Telling Better Stories With SEO Data To Show Business Impact appeared first on Search Engine Journal.

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers" just does not work – I even tried it myself and it is not working for my business.

Google is testing a slightly different layout for its search result snippets. Google seems to be indenting the title link, URL and description to the right and placing the favicon indented to the left of that placement.

Yesterday, Apple’s Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an “increase in total queries coming from Apple’s devices and platforms."

Stories are persuasive because they resonate with what makes us fundamentally human. — Mike Martin (@MikeMartinGB) May 8, 2025 from Twitter https://twitter.com/MikeMartinGB May 08, 2025 at 11:57AM