TRIPLELIFT COMMEMORATES 100 YEARS OF TELEVISION WITH LANDMARK INDUSTRY REPORT

Report Celebrates Centennial of First Public TV Demonstration and Explores the Future of CTV Advertising TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, released a comprehensive report titled “100 Years of Television,” marking the centennial of television’s first public demonstration. This milestone anniversary commemorates John Logie Baird’s groundbreaking demonstration at […]

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Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase

Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes. Premion’s […]

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Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance

Strategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions Fluent, Inc., a leading commerce media solutions company, announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions. Fluent’s identity graph […]

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Avochato Launches Chrome Extension for Business Calling and Texting

Avochato has launched a Google Chrome extension, enabling users to message and call customers directly from any browser tab. Designed for business teams, the extension makes it faster and easier to communicate without switching tabs or disrupting workflow. Avochato, the business communication platform trusted by thousands of teams for messaging, calling, and live chat, announced […]

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ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Give Businesses Complete Control of Cross-Channel Marketing

The acquisition extends ActiveCampaign’s cross-channel marketing automation capabilities with native WhatsApp messaging ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign’s 180,000 customers build conversational experiences specifically designed for the WhatsApp platform, which has over […]

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Popmenu’s Digital Marketing Suite Now Available on Oracle Cloud Marketplace

Popmenu’s Availability on Oracle Cloud Marketplace Provides Easy Online Ordering and Greater Sales Opportunities for Restaurants Popmenu, a leading provider of restaurant technology and Oracle partner, announced that its digital marketing and online ordering solutions are available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI), and integrate with Oracle Simphony POS. […]

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TNL Mediagene and PChome Forge Strategic Alliance to Accelerate Content Commerce and Reshape Taiwan’s Retail Media Landscape

TNL Mediagene, Asia’s next-generation digital media and data group, announced a strategic partnership with one of Taiwan’s leading e-commerce brands, PChome Online (Stock Code: 8044-TW). This collaboration marks a significant step in shifting the retail media ecosystem by integrating the DNA of Content Marketing and Affiliate Marketing to launch an innovative Content Commerce operation methodology. […]

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