The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video, announced the Incrementality Fund— a new $5 million fund that provides resources to help e-commerce businesses drive […]

22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers […]

Innovations to Care by Sprout will enable marketers to provide proactive, secure and insights-driven customer care on social. New releases, available, include additional bot channels, customizable workflows, compliance and governance capabilities, as well as more holistic reporting functionality. Sprout announces its upcoming AI agent integration to resolve inquiries in seconds and free teams from repetitive […]

Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven […]

Twilio to develop conversational AI solutions built on Microsoft Azure AI Foundry and Twilio’s customer engagement platform Twilio Chief Executive Officer, Khozema Shipchandler, will be joined by Microsoft Chairman and Chief Executive Officer, Satya Nadella, for a pre-recorded, virtual fireside chat at Twilio SIGNAL Twilio , the customer engagement platform that drives real-time, personalized experiences […]

New features empower marketers to increase conversions, improve ROI, and target audiences more precisely by understanding the full customer journey Amplitude, Inc., the leading digital analytics platform, launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign. Now, teams can easily see what drives conversions and […]

Newton joins Hyland amid the company’s innovation-driven transformation of enterprise content management Hyland, the pioneer of Content Innovation Cloud™, names John Newton as the company’s Chief Innovation Strategist. Newton, who co-founded Documentum and Alfresco, brings 35 years of content management experience and will collaborate with the Hyland leadership team to advance the company’s AI, cloud and open-source innovations. He […]

GoDaddy Consumer Pulse highlights ways younger shoppers bend the rules in commerce A new survey by GoDaddy found the latest quirky shopping habits Gen Z and Millennials have adopted are changing the landscape of commerce — with some possibly unintended consequences. In the latest GoDaddy Consumer Pulse* survey of 1,500 U.S. consumers, half of Gen Z […]

Is your close just as strong as your open? — Mike Martin (@MikeMartinGB) May 14, 2025 from Twitter https://twitter.com/MikeMartinGB May 14, 2025 at 01:55PM