A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.

The Google local pack within the Google Search results changes, I think. When you click on the “More businesses" button at the bottom of the local pack, you aren’t taken into Google Maps anymore; you are taken to the Google Places tab. And then when you scroll to see more, the pagination is broken.

AI search is overriding geographic signals, pushing global pages into local markets unless brands reinforce market-specific authority in ways LLMs can interpret.
The post How AI’s Geo-Identification Failures Are Rewriting International SEO appeared first on Search Engine Journal.

Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.
The post The 2026 AI Search Benchmark Every SEO Leader Needs [Webinar] appeared first on Search Engine Journal.

According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.

SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains.