RingCentral’s trusted communications enhanced by OpenAI deliver high-fidelity, powerful AI experiences that drive business outcomes RingCentral, Inc. , a global leader in AI-powered business communications, announced it is integrating OpenAI to advance enterprise-grade voice AI. The effort combines RingCentral’s trusted communications platform with OpenAI frontier models like GPT-5.2 to bring generative AI into the most valuable business […]

Proposed Standard Builds On LEAP Initiative To Help Buyers Plan, Reserve, And Monetize Premium Live Programming; Available for Public Comment Until Friday, March 20, 2026 IAB Tech Lab, the global digital advertising technical standard-setting body, announced the release of the Live Event Ad Playbook (LEAP) Forecasting API for public comment. The proposed specification is designed […]

Canela Media, a leading technology-driven multicultural media company, announced a new strategic partnership with LiveRamp, the leader in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. […]

North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other […]

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons.
The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.

This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions.
The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

Helical IT Solutions launches Helical Insight 6.1, enhancing unified embeddable open-source BI with paginated canned reporting, interactive dashboard and AI Helical IT Solutions is excited to release Helical Insight version 6.1.0.862, a significant update to its open-source Business Intelligence (BI) platform. This release reinforces Helical Insight’s vision of becoming a comprehensive embeddable BI product that […]