Integration enables streamlined Reddit advertising with automated workflows and creative scalability. Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and […]

Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP Nexxen, a global, flexible advertising […]

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Google claims AI search delivers “more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?
The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.

I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening …