Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context …

@arielhelwani Booom love this match up. — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 05:25PM

@jk_rowling That’s like saying calling a dr a dr is the same these guys are morons — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 05:19PM

@shagyamumz @ElonovMMA I hope you’re right it will be awesome fight — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 05:18PM

This is so true and so scary when you think about it https://t.co/CuEPgvOVYl — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 04:22PM

Stories build rapport faster than logic ever could — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 02:03PM

RT @MikeMartinGB: Stories sell because they stick. Facts fade — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 01:05PM

Do you show what happens if they don’t act? — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 11:59AM

@CovMMACentel @ufc Have fun with it is probably the answer — Mike Martin (@MikeMartinGB) May 10, 2025 from Twitter https://twitter.com/MikeMartinGB May 10, 2025 at 10:02AM