A high-quality product feed is essential to drive product discovery that converts, especially when paired with First-Party Advertising powered by Deep Learning. E-commerce is still growing fast, despite market uncertainty. With two-thirds of ad spend now going to digital, competition is only intensifying. The brands winning today aren’t just adopting the next-gen tech – they’re […]

Understanding more about your B2B marketing funnel is essential for better customer acquisition and retention tactics. It helps navigate potential customers through phases from initial recognition to enduring loyalty, guaranteeing organized interaction at each stage. Innovations in martech and automation are transforming the B2B marketing landscape, generating chances to improve and simplify the typical funnel. […]

The power of storyselling lies in giving your customers a reason to choose you again and again. — Mike Martin (@MikeMartinGB) May 20, 2025 from Twitter https://twitter.com/MikeMartinGB May 20, 2025 at 09:58AM

IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search.
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Saifr models available via Microsoft Azure AI Foundry will power compliance AI agent at scale on Azure Saifr®, a leading AI technology company incubated within Fidelity Labs, announced an expansion of its integration with Microsoft bringing a Saifr compliance AI agent to Microsoft Azure AI Foundry. This marks the next step in Saifr’s mission to meet […]

Harmonic’s VOS360 Media SaaS Streamlines Channel Origination, Playout and Disaster Recovery for Leading Service Provider in the Philippines Harmonic announced that Cignal TV, a leading pay-TV provider in the Philippines, has expanded its partnership with Harmonic to modernize channel origination, playout and disaster recovery workflows. Running on the public cloud, Harmonic’s VOS®360 Media SaaS enables Cignal […]

XP, a ticket marketplace dedicated to elevating live experiences and rewarding fandom, announced it has raised $6.2 million in funding led by Blockchange, with participation from L1D, Reflexive, and others. The capital will accelerate XP’s mission to build the most fulfilling ticketing experience for fans. “Buying tickets shouldn’t feel like you’re getting taken advantage of,” […]

Fospha, a full-funnel marketing measurement platform, has launched its groundbreaking Glow Report, providing marketers with the first causal framework connecting brand investment to real financial outcomes. Key insights: Leading indicators predict business outcomes: Engaged visits and branded search impressions are early signals, moving quickly in response to brand campaigns and reliably forecasting future results. Sustained brand […]