Alter Agents Study Finds Consumer Sentiment Shifting: Loyalty is in, Luxuries Are Out, and Financial Caution is Growing

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2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead Alter Agents, a full-service strategic market research consultancy, released findings from its 2025 Consumer Sentiment Study, revealing how economic anxiety is reshaping consumer behavior in real time. As inflation, political division, and tariff concerns […]

Alter Agents Study Finds Consumer Sentiment Shifting: Loyalty is in, Luxuries Are Out, and Financial Caution is Growing Read More »

Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration

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Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce operations within the unified Pacvue platform and Helium 10 Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced the integration of TikTok Shop and Shop Ads into its commerce SaaS […]

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Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research

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Canapi Ventures Leads Round to Accelerate Adoption of Rally’s User Research CRM Platform Across Product-Driven Organizations Rally UXR, the leading User Research CRM platform, announced it has raised $11 million in a Series A funding round led by Canapi Ventures with participation from existing investors Stage 2 Capital and Y Combinator. Rally is redefining how enterprises manage […]

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