Show up with structure. Close with certainty: https://t.co/hDw2sveTuI — Mike Martin (@MikeMartinGB) May 21, 2025 from Twitter https://twitter.com/MikeMartinGB May 21, 2025 at 12:05PM

PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly.
The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.

Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO.
The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.

You don’t need a genius idea. You need to solve a real problem. — Mike Martin (@MikeMartinGB) May 21, 2025 from Twitter https://twitter.com/MikeMartinGB May 21, 2025 at 10:05AM

Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed. High-performing marketing and communications teams at large organizations have solved this by turning to a centralized …

Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.

For years, search engine optimization (SEO) was a game of math: backlinks, keyword density, page structure, and crawlability. Those who knew how to manipulate the system—often through questionable means—were rewarded with top rankings. But those days are over. And that’s not a loss—it’s progress. In 2012, I declared that SEO was dead. It was a …