EDO research reveals impression quality is more impactful than impression volume in driving business outcomes — and amplifies the effectiveness of digital channels for QSR brands Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic uncertainty and […]

Veteran SaaS Marketing Executive Joins Neuro-Symbolic Agentic AI Startup to Transform Decision Management for Financial Institutions Weave.AI announced the appointment of Lisa Kalscheur as CMO. Kalscheur brings extensive marketing leadership experience at scaling high-growth SaaS companies to Weave.AI, where she will lead marketing strategy, executive customer engagement, and go-to-market execution. Previously, Kalscheur led marketing as […]

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally PRophet’s InfluencerMarketing.AI (IMAI) software platform, announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the […]

Concentrix Corporation, a global technology and services leader, announced the launch of iX Hero, the latest product in its Intelligent Experience (IX) suite. iX Hero is an agentic AI-powered application that works together with a human in the loop to supercharge the way customer experience is delivered, from quick fixes to complex questions. Based on […]

STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights Assembly, a Stagwell agency, announced the successful completion and launch of Scene Modeled Media Attribution (MMA), its latest enhancement to the STAGE Scene proprietary app designed to revolutionize the way brands measure and optimize marketing campaigns. The improved app will […]

Integration enables streamlined Reddit advertising with automated workflows and creative scalability. Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and […]

Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP Nexxen, a global, flexible advertising […]

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