Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.

From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
The post How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons appeared first on Search Engine Journal.

Certification strengthens NIQ’s position as a global leader in media outcomes measurement. NIQ, a leading consumer intelligence company, is proud to announce its certification as a Google Meridian partner, enabling NIQ to utilize Google’s open-source marketing mix models to measure marketing impact for advertisers. This achievement underscores NIQ’s commitment to delivering transparent and actionable outcome […]

With detailed targeting features, enables using Advantage+ sales campaigns for all kinds of ad campaigns transcosmos hereby announces that the company has developed and released “trans-ASC,” an advertising solution that enables more detailed targeting using “Advantage+ sales campaigns,” an advertising product by Meta Platforms, Inc. (Meta). With trans-ASC in place, brands can run the PDCA […]

Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on Search Engine Journal.

BeMind by BearingPoint signals a new era in SAP transformation. It combines the precision of full-stack AI with human expertise to achieve significant productivity gains, faster results, and a measurable increase in output quality. SAP transformation projects are often complex and resource-intensive. BearingPoint’s new AI-powered platform, BeMind by BearingPoint, tackles these challenges head-on by streamlining […]

Crafty Apes is continuing its international expansion with a round of senior creative and production hires across the UK, Canada, and Australia, bolstering the studio’s leadership bench as demand for high-end VFX work surges worldwide. Crafty Apes has hired two key players in leadership at its Sydney office. Creative Director and Senior VFX Supervisor Adam […]

As AI becomes a key factor in digital marketing, it’s essential for businesses to train their employees in fine-tuning prompts, auditing responses, analyzing model behavior, and fact-checking. AI era is offering businesses a transformational opportunity to gain more visibility, and to attract more customers. Predictive digital marketing, rankable content, and search engine friendly approach are […]

National agency’s AI-powered approach delivers unprecedented visibility for clients across Google, ChatGPT, Claude, Gemini, Perplexity, and emerging search platforms. Fast Hippo Media, a national leader in AI search engine optimization, announced breakthrough results for clients implementing its proprietary Content Everywhere platform combined with advanced AI SEO and Answer Engine Optimization (AEO) strategies. The integrated approach is propelling […]