New capabilities deliver unprecedented clarity into the placement-level dynamics shaping digital media strategy, pricing, and targeting amid evolving market complexity Guideline, a leading provider of advertising data and media planning technology, announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities across both Ad Spend and Pricing […]

Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have “limited visibility" into the conversions after the click from AI search and it is up to the SEO community to conduct those studies.

Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure.
The post Multimodal Search Is Reshaping The Funnel For SEOs And Marketers appeared first on Search Engine Journal.

Integration brings focus groups, interviews, and ethnographic research together in one seamless solution Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, announced expanded capabilities in Digital Diaries, now including built-in online focus groups. Digital Diaries is a qualitative […]

Google is now experimenting with keyboard shortcuts to the overlay menu in the AI Overviews within Google Search. Rajan Patel, VP, Engineering for Google Search, said this is just an experiment.

OpenAI updated its ChatGPT iOS app to let you select Google Maps instead of Apple Maps as the maps provider for local results. I am told this is new as of the past week or so.

An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two week period. This was due to the site being hacked, content being injected and Google indexing that hacked content, leading to the site not ranking well in Google Search anymore.

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns.

In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now.
The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.