If you can’t stop thinking about it, don’t stop working for it. — Mike Martin (@MikeMartinGB) Mar 31, 2025 from Twitter https://twitter.com/MikeMartinGB March 31, 2025 at 01:55PM

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Google confirmed it is fixing a bug where old, fake and previously removed reviews are resurfacing in your Google Business Profiles. It is unclear how many Business Profiles are impacted by this, but if you see more reviews pop up that were not previously there, this may be why.

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, “Your edit was not approved" when trying to make simple edits to Business Profiles.

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with this earlier and now it is officially going to be allowed.

Last month we reported that Google News Publisher Center changes are coming, well those changes should have happened and been fully completed by today. Google updated its help document on the topic to say “Google News is fully transitioning to automatically generated publication pages in late March 2025."

Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the advertisers targeted.

Now that the Google March 2025 core update is done, I wanted to share some polls I spotted on this update, including some I posted myself. The theme is, most said their rankings stayed the same, while many saw declines and improvements with the update. Which tells us, this was a normal core update.