Circana’s 2025/2026 Food and Beverage Outlook Predicts Slow Growth Amid Shifting Consumer Priorities

Circana LLC released new Circana Compass insights, providing a detailed review of 2025 global retail food and beverage (F&B) industry performance and a forward-looking outlook for 2026. 2025 Global Trends Confirm Projections  Circana’s 2024 projection anticipated U.S. F&B industry dollar sales growth between 2% and 4% for 2025, driven by price/mix increases of 1.5% to […]

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Circana’s 2025/2026 Food and Beverage Outlook Predicts Slow Growth Amid Shifting Consumer Priorities

Circana LLC released new Circana Compass insights, providing a detailed review of 2025 global retail food and beverage (F&B) industry performance and a forward-looking outlook for 2026. 2025 Global Trends Confirm Projections  Circana’s 2024 projection anticipated U.S. F&B industry dollar sales growth between 2% and 4% for 2025, driven by price/mix increases of 1.5% to […]

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AdGood and A+E Global Media Partner to Expand Nonprofit Access to Premium CTV Advertising

AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country. This partnership enables […]

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Female Shoppers Are Slowing Discretionary Purchasing at a Faster Rate Than Men, Reports Circana

Opportunities to engage female consumers revolve around spruce-up spending and female-focused products putting them front-and-center. Female consumers accounted for 59% of U.S. retail discretionary general merchandise spending over the past year. During the first half of 2025, as discretionary spending has been challenged by elevated prices across retail food and beverage, non-edible consumer packaged goods, […]

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Introducing Trend Chef by New Engen: AI-Powered Creative Concepting for TikTok Trends

 New Engen, a leading digital marketing agency, announced the launch of Trend Chef, an AI-powered web app that generates TikTok-ready creative concepts from trending formats. Trend Chef marks a major step in New Engen’s mission to help brands and creators stay ahead of cultural shifts and produce platform-native content that resonates with audiences. The tool is trained […]

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Landbase Acquires Adauris to Bring Vibe AI to Inbound Marketing

Acquisition accelerates Landbase’s inbound roadmap with new signal-driven publishing capabilities that unify outbound and inbound in a single GTM platform Landbase, the agentic AI company transforming how businesses grow, announced its acquisition of Adauris, the startup creating custom intent signals through content generation, leveraged by B2B companies to identify, engage, and convert high-intent leads through […]

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Azira Wins ‘Best Location Based Marketing Platform’ Award for Redefining How Marketers Reach Consumers

MarTech Breakthrough recognizes Azira for delivering high-precision, high-impact campaigns across mobile, CTV, and desktop Azira, a global consumer insights platform, announced it has been named the “Best Location Based Marketing Platform” in the 8th annual MarTech Breakthrough Awards, underscoring the company’s innovation in real-world location data and omnichannel marketing performance. The MarTech Breakthrough Awards spotlight […]

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