TapGoods—the leading software platform for equipment rental businesses—introduces TapWise, an AI insights agent that gives rental operators instant clarity on customers, inventory, revenue, and performance. Users can ask natural-language questions and get precise answers, insights, and recommendations in seconds. TapWise eliminates report wrangling and empowers rental leaders to make confident, data-driven decisions at the speed […]

An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics.
The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal.

Strategic partnership to accelerate enterprise consumption and monetisation of Network APIs through a unified, scalable, and intelligent platform Comviva, the global leader in digital transformation solutions, specializing in customer experience management, data monetization, and digital financial services, announced its partnership with Aduna, the global aggregator of standardised network APIs. The collaboration will focus on accelerating […]

SAS tackles data scarcity with novel synthetic data generator that elevates AI across industries SAS Data Maker a secure, enterprise-grade synthetic data generator that creates statistically representative data without exposing sensitive or regulation-protected information is now available in the Microsoft Marketplace, the unified online destination for customers to buy trusted cloud solutions, AI apps and […]

New innovations across the Content Innovation Cloud deliver seamless integrations, enhanced agentic automation, and smarter content management to help organizations work faster and smarter Hyland is accelerating innovation with the Content Innovation Cloud™, delivering cutting-edge solutions that empower organizations to embrace AI, streamline operations, and drive business success. Recent advancements include seamless Hyland product integrations alongside powerful updates to […]

The collaboration brings together deep industry expertise and powerful AI search to help enterprises deliver relevant, composable, and scalable digital experiences Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced a new collaboration with Deloitte Canada, aimed at helping enterprises modernize their digital experience stacks with relevance, […]

Veeva to deliver next generation customer engagement with agentic AI for Roche Veeva Systems announced that Roche Pharmaceuticals has chosen to extend its partnership with Veeva Systems by adopting Veeva Vault CRM. “Roche and Veeva have partnered for many years,” said Veeva CEO Peter Gassner. “We are honored to extend our partnership to Vault CRM and […]

Recognition underscores NIQ’s leadership in delivering advanced analytics and full-funnel outcomes measurement on TikTok. NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) program – a focus area within TikTok’s Marketing Partners Program. The Marketing Partners Program is composed of carefully selected third-party partners […]