Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs …

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RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t…

RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t… — Mike Martin (@MikeMartinGB) Jun 23, 2025 from Twitter https://twitter.com/MikeMartinGB June 23, 2025 at 03:55PM

RT @MikeMartinGB: If you sell anything and understand how to use this, then it will make you millions. If you don’t know how to use it, t… Read More »

Observation: Top 5 Online Marketing Mistakes in 2025

Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly …

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The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future

We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to …

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Basis Technologies Appoints Mark McEachran to Vice President of Product – DSP

Seasoned Advertising Software Architect Joins Basis to Lead Programmatic Strategy Basis Technologies , the industry’s leading advertising automation platform, announced the appointment of Mark McEachran to VP of product – DSP. Mark will lead product strategy and development for Basis’ DSP, leveraging his more than two decades of expertise in programmatic advertising, identity solutions, and […]

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Cordial’s AI Platform Helps Brands Protect Margins by Predicting Customer Price Sensitivity

New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement and greater profitability. Cordial, the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and consumer sentiment at […]

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