MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to […]

The Trade Desk , the world’s leading independent advertising technology company, announced the appointment of Drew Vollero to its board of directors. Vollero brings deep financial and operational expertise, with a proven track record of helping high-growth technology companies scale and navigate complex market dynamics. With more than three decades of experience across public and […]

When ChatGPT was released to the public in late 2022, I was conducting user research on conversational AI, giving me a front-row seat to one of the most rapid technological pivots in recent history. After the initial novelty of using large language models (LLMs) wore off, my colleagues and I started asking a new question: […]

Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region Global programmatic media partner MiQ announced that it has signed an agreement to acquire the Latin America business of digital advertising provider, Adsmovil. The combined company will form the region’s largest independent programmatic […]

The update brings familiar workflows like spreadsheets and structured reporting into a governed analytics platform, reducing the friction between data questions and business answers Domo announced a major upgrade to its core business intelligence experience, introducing new capabilities that make it easier for business users to work with data while giving analysts stronger modeling tools and […]

Box’s State and Local Government Summit spotlights public-sector use cases, demonstrating secure, compliant AI-powered content management Box, Inc. , the leading Intelligent Content Management (ICM) platform, highlighted how state and local governments are transforming operations with secure, AI-powered content at its annual State and Local Government Virtual Summit. The summit featured speakers from the City […]

Bringing conversational AI to the Docusign Intelligent Agreement Management platform to analyze contracts, suggest edits, and draft playbooks Docusign introduced a new AI-powered contract review assistant, designed to help legal teams review agreements faster and keep business moving through the entire agreement process. The new experience is powered by Iris, Docusign’s agreement AI engine, and […]

Hosting.com has launched its new AI Application Studio & Hosting platform, powered by Cloudflare Enterprise, AMD EPYC infrastructure and Nova by WebPros, enabling developers and businesses to build, deploy and operate AI-generated applications securely and at speed. As AI tools lower the barrier to building software, more businesses are creating applications without the infrastructure or […]

New tool helps creators work more efficiently, repurpose existing content, and expand their reach across the open internet Raptive, the top 10 global digital media company, announced the launch of Raptive Duet, an AI-assisted workflow tool that gives publishers and creators new ways to compete as AI-generated content continues to expand across the internet. As […]

A new platform by TubeAnalytics helps creators move beyond raw metrics with clear, actionable insights on what to do next to grow their YouTube channel. TubeAnalytics, a new analytics platform built for solo creators and small teams, announced its official launch. The platform is designed to answer a practical question most tools overlook: what should […]