Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it.
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Lead with value. Follow with confidence. — Mike Martin (@MikeMartinGB) Jun 25, 2025 from Twitter https://twitter.com/MikeMartinGB June 25, 2025 at 01:55PM

Google updated the directions interface within Google Search. Now the drive (car icon), trains (train icon) and buses (bus icon) are in expandable menus, as opposed to tabs at the top of the “Get there" search results section.

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.

Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.

I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword]." Now in the Local Service Ads, they have it where it has this people icon with "Reviews often mention [keyword]."

Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says “Posting reviews is turned off for this place." But now it seems to be expanding to more regions and businesses.