AppLovin Corporation (“AppLovin”), a leading marketing platform, announced the successful completion of the sale of its mobile gaming business to Tripledot Studios for $400.0 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing. No promissory note was issued as part of the […]

Empowers leading publishers and AI companies to stop the scraping and use of original content without permission Cloudflare, Inc., the leading connectivity cloud company, announced it is now the first Internet infrastructure provider to block AI crawlers accessing content without permission or compensation, by default. Starting, website owners can choose if they want AI crawlers […]

XTM International, the leading provider of enterprise-grade translation management technology, announced the appointment of Rob Finney as Chief Marketing Officer. Rob joins XTM at a pivotal time as the company continues to redefine the future of localisation through groundbreaking innovations in artificial intelligence. “XTM is innovating at a pace the industry has never seen,” said […]

Consumer trust is waning as AI and data concerns rise — driving a shift toward Privacy-Led Marketing strategies 59% of consumers are uncomfortable with their data being used to train AI systems, according to a new report from privacy tech leader Usercentrics. But it isn’t AI itself that worries consumers – it’s the lack of clarity […]

The industry’s first solution that empowers marketers to scenario plan omnichannel media budgets directly against business outcomes. Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the newest iteration of its Media Plan Optimizer, a first-of-its-kind planning solution that transforms measurement into action for outcome-driven marketing […]

Tweet Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo discusses the trends dominating the retail media space in this MarTech Series interview: __________ Hi Stephen, take us through your journey in retail media and the biggest learnings you’ve come away with over the years? My decade-plus in retail media has centered on building and

Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search for AI Mode. It also has a Google-colored gradient to the top of the search results bar today, and Google also has promotional text on its home page for AI Mode.

Google’s trust ranking patent suggests that user behavior can influence how search results are ranked.
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