When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe

What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters.
The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.

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Pinterest on Autopilot: Makeify Unveils Visual Marketing Automation Suite for Content-Driven Brands

Makeify’s Pinterest Automation Suite empowers content creators to scale traffic with AI-driven, optimized pinning workflows. Makeify, a dynamic startup in the automation space, has launched its innovative Pinterest Automation Suite, a powerful template designed for the Make.com platform to transform how content creators, bloggers, and digital marketers leverage Pinterest’s visual discovery engine. With over 450 million monthly […]

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Brand Engagement Network Appoints Janine Grasso as Interim CEO

Company Strengthens Leadership and Financial Position Brand Engagement Network Inc., a global provider of AI-powered customer engagement solutions, announced that Janine Grasso has been appointed Interim Chief Executive Officer, replacing Paul Chang in this role effective immediately. She will continue serving on the Board of Directors, where she has contributed since February 2024, most recently […]

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CoSchedule Adds New AI-Powered Insights Assistant To Transform Social Media Strategy

CoSchedule’s AI Insights Assistant gives instant, clear social media analytics to help marketers improve performance without digging through data. CduleoSche, the leading provider of marketing calendar software, is proud to announce the launch of Insights Assistant, a powerful new AI-driven feature designed to simplify social media analytics and empower marketers with instant, actionable insights. Marketing in 2025 […]

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Ello Messenger Empowers Creators to Monetize Content Through Subscription Channels

The AI-powered, privacy-first platform unlocks new revenue streams for influencers, musicians, and businesses. Ello Messenger announced enhanced features that help influencers, musicians, and businesses monetize their content directly within its secure, AI-powered messaging platform. Built on Amazon Web Services (AWS) and designed for privacy and creativity, Ello Messenger gives creators a powerful space to engage […]

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Vonage Partners with AWS to Unveil AI Voice Agent Integration

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson , has announced a new collaboration with Amazon Web Services (AWS) to integrate Amazon Nova Sonic, a speech-to-speech foundation model that enables more human-like voice conversations, with the Vonage Voice API. This integration will be showcased during AWS Summit New […]

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Zendesk Accelerates AI Innovation with New Capabilities Advancing the Resolution Platform Vision

Enhancements include AI-powered email agents, no-code automation, real-time monitoring, customizable quality checks, and generative search for faster, personalized support Building on the momentum of the recently launched Zendesk Resolution Platform, a complete AI-first solution that integrates automation, intelligence, and human context to resolve issues faster, Zendesk is advancing its vision for seamless, outcome-focused service with a […]

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