The first AI-powered operating system to streamline event and guest management announces venture funding by industry-leading investors across media, entertainment, sports and consumer innovation.  VOW, the first AI-supported Operating System purpose-built for the $2 Trillion+ Live Experience Economy, has closed the first tranche of its Seed round to reimagine live event planning, operations, and experience. […]

In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers.
The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.

The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content.
The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.

Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search.
The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.

Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device" and for "country," which was added to the existing "keywords" and "pages" options.

Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.

Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.

Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.