In December, Google Merchant Center introduced a new field for “first order" discount. Now, we are seeing "First order" labels in the Google Shopping Ads within the Google Search results.

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We’ve seen two rows on mobile search previously and now three rows on desktop search.

Google Ads is testing the ability to not just expand the images in the ad carousel but expand it again. So you can double expand the images and swipe through them either as smaller images or as larger images.

While Google keeps saying it values publishers and knows how important it is to link to publishers and site owners from Search and AI Overviews, well, it is just as important for Google to link to their own search results for AI Overviews. Google is testing adding links, more visible and clickable links, right in the AI Overviews, to its own search results.

Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy.
The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal.

Find out how to optimize Google Ads efficiently with Performance Max and ensure your business thrives in the era of automated advertising.
The post The State Of Performance Max: How To Optimize Google Ads In 2025 appeared first on Search Engine Journal.

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