Cox Media, Philo, Samsung Ads, Telly, and Vevo join Universal Ads, further broadening advertiser access to additional market segments and ad inventory across leading, curated publishers. Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, announced that another round of leading third-party publishers has joined the Universal […]

Updates include enhanced capabilities that deliver real-time contextual targeting for both multicultural and general market audiences Mundial Media, the industry’s leading AI-powered advertising platform for growth audiences, announced the launch of Cadmus AI 3.0, its most advanced contextual intelligence engine to date. The release significantly enhances the company’s ability to deliver real-time cultural understanding, privacy-safe […]

Elcano announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). Partnering with Elcano and Index Exchange […]

Google has officially expanded the Web Guide to the “All" tab. Originally when it launched as a Search Labs beta, it was under the "Web" tab but as we saw, Google began expanding it to the "All" tab.

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one “Sponsored results" label, and then at the bottom, there is a "Hide" and then "Show" button.

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.

Google announced that Preferred Sources is now rolling out globally, after launching just in the US and India in August, following its beta period in June. Plus, Google announced Spotlighting subscriptions are coming to Gemini, AI Mode, and AI Overviews.

Google announced it has updated the links in AI Mode to encourage searchers to click more. Google also introduced contextual introductions to embedded links in AI Mode responses.