AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing personalization
Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announces the launch of its newest AI agent: AI Content Decisioning. The agent generates, tests, and optimizes CRM Marketing messages in real time, eliminating the traditional dependency on experts in creative, analytics, or performance insights.
In the GenAI era, generating personalized content is easier than ever. But with infinite permutations now possible, a new challenge has emerged: how to manage, test, and optimize content without spiraling into content chaos that’s overwhelming many marketing teams today. Effectively, the personalization challenge in marketing messaging has shifted from content creation to content decisioning, which is the process of automatically choosing the best piece of content for a specific customer, in a specific moment, on a specific channel.
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Optimove’s AI Content Decisioning is built to solve this new content chaos challenge. It acts as a decisioning layer that continuously determines the most effective content permutation for every customer, balancing performance optimization with brand integrity, at scale.
Branded content generation – Use natural language prompts to create email subject lines, SMS body, and push notification titles. For example, the agent can write variations of email subject lines for a sports betting operator ahead of a weekend NFL slate of games depending on the audience.
Real-time optimization – In real time, the best multi-variant content is matched to each individual customer. For example, an online casino can run a marketing campaign with different copy, tone of voice, and offers and learn which audience group prefers which combination while they are live.
Insights derived from optimization – As a campaign finishes, Optimove can transparently show the value provided by AI Content Decisioning with the guardrails set by the user. Marketers can access to reports showing the uplift, incrementality, and overall gain from AI Content Decisioning in easy-to-understand dashboards.
“Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content without the proper systems to manage, test, or optimize it across channels, or content chaos,” said Shai Frank, SVP of Product and GM Americas at Optimove.
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“AI Content Decisioning is the latest agent in our expansive AI decisioning offering that has powered CRM Marketing personalization for over 12 years. Its ability to create, test, and optimize marketing messages in real time has quickly become a difference maker for operators worldwide. This new release underscores our commitment to bringing groundbreaking AI agents to iGaming marketing, and we are excited for what is to come,” he concluded.
AI Content Decisioning is an integral piece of Optimove’s OptiGenie AI Decisioning Suite which leverages unified customer data to inform:
Audience Decisioning – Identifying the best audience for each business objective
Journey Decisioning – Determining the right campaign and journey for each player
Offer Decisioning – Selecting the most relevant promotion and channel for them
Content Decisioning – Matching the most resonate content for each player
Its release comes on the heels of Optimove being ranked #1 by Gartner for Foundational AI & Analytics and Prescriptive Intelligence in the recent 2025 Magic Quadrant for Multichannel Marketing Hubs.
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