Modern B2B buyers expect to explore software on their own terms. They research late at night, revisit features weeks later, and compare workflows long before they are willing to talk to sales. Traditional SaaS demos struggle in this environment. Gated videos create friction, scheduled walkthroughs slow momentum, and static screenshots fail to communicate real product value. Even worse, most of these experiences generate little insight into what buyers actually care about or how close they are to making a decision.
Navattic
Navattic is an interactive demo platform designed to make buying easier while giving go-to-market (GTM) teams clear visibility into buyer intent. Instead of forcing prospects into linear sales flows, Navattic allows teams to publish clickable, self-guided product demos that buyers can explore instantly. Every interaction is captured as a signal that marketing, sales, and product teams can use to prioritize outreach, personalize conversations, and accelerate deals.
Interactive demos fundamentally change how prospects engage with a product. Buyers are no longer passive viewers. They actively click through features, spend time on workflows that matter to them, and return when interest increases. These behaviors are far more predictive of purchase intent than form fills or page views. Navattic transforms those behaviors into actionable data that flows directly into existing CRM, marketing automation, and analytics systems.
Navattic Capabilities Powering the Buying Experience
The following features illustrate how Navattic supports teams across marketing, sales, and growth. Together, they enable organizations to build demos quickly, distribute them everywhere, and act on engagement with precision.
Account tracking: Navattic reveals deanonymized companies engaging with demos without requiring a form, giving teams early visibility into high-intent accounts.
Advanced filtering: Teams can segment visitors and accounts by demo behavior, firmographics, features explored, and time spent.
AI Copilot: Built from best practices across more than 30,000 demos, AI Copilot generates an initial interactive demo simply by clicking through the product.
Alert integrations: Real-time Slack and email alerts notify teams the moment a specific account or prospect engages with a demo.
CRM integrations: Native integrations with platforms like HubSpot, Salesforce, and Marketo automatically sync demo engagement to leads, contacts, and deals.
Event integrations: Demo engagement events can be streamed into CDPs or analytics platforms via webhooks for advanced attribution and reporting.
Interest-based demos: Buyers can be routed into different demo experiences based on role, industry, or selected use case.
Multilingual demos: Teams can translate demos into any language to support global audiences without rebuilding experiences.
Offline demos: Downloadable demos enable product presentations at conferences, trade shows, and in low-connectivity environments.
Tracking scripts: Flexible scripts enable demo engagement to be shared across additional platforms in the GTM stack.
Together, these capabilities allow teams to deploy demos throughout the buyer journey while maintaining a unified view of engagement and intent.
How Marketing, Sales, and Product Teams use Navattic
Marketing teams use Navattic to convert warmed-up website visitors into identifiable opportunities. Interactive demos embedded on high-intent pages surface buying signals that trigger alerts, enrich lead records, and improve handoffs to sales.
Sales teams share demos earlier in the cycle without relying on sales engineers for every call. Reps enter conversations informed by which features a prospect explored, how long they engaged, and how often they returned, enabling more relevant and confident discussions.
Product and growth teams gain insight into feature adoption and expansion interest. When prospects or customers repeatedly explore new functionality or upsell demos, those signals inform roadmap priorities, onboarding flows, and expansion strategies.
Getting started with Navattic
Teams can launch quickly by capturing their product flow or using AI Copilot to generate an initial demo. Once published, demos can be embedded on websites, shared via email, included in outbound campaigns, or used at live events. CRM and analytics integrations ensure engagement data is immediately available for reporting, attribution, and activation across the funnel.
Navattic reflects a buyer-first approach to go-to-market strategy. Instead of forcing prospects to wait for access, it puts the product directly in their hands, allowing intent to reveal itself naturally. The result is a faster, more informed buying process and a more straightforward path from product interest to revenue.
Make your product the most persuasive part of your growth strategy. Try Navattic for free or book a demo to see interactive demos in action.
View an Interactive Navattic Demo
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Navattic: Build Interactive, Self-Service Demos For Your SaaS Product