Nativex, a leading global digital marketing and advertising platform, recently announced a new partnership with Netflix to help brands access and activate on Netflix’s fast-growing ad-supported streaming service. The collaboration will enable Nativex clients to reach highly engaged audiences around the world through Netflix’s premium, high-attention inventory and advanced targeting solutions.
Under the partnership, Nativex will support brands with strategy, planning, activation and optimisation across Netflix Ads. This includes standard pre-roll and mid-roll video formats, innovative Pause Ads, QR-enabled creative and single-title sponsorships around some of Netflix’s most popular series, films and live events. By combining Netflix’s premium content environment with Nativex’s performance and creative expertise, marketers can run full-funnel campaigns that drive both brand impact and measurable business outcomes.
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Netflix’s ad-supported plan reaches over 190M monthly active viewers in priority markets worldwide and offers a lighter ad load, hand-curated ad breaks and content-driven targeting options designed to minimise fatigue and maximise attention. Research from Netflix Ads shows that campaigns on the service consistently deliver higher active attention and stronger brand recall compared with many other digital and TV channels, making it a powerful addition to the media mix for advertisers seeking incremental reach.
“Streaming has become the new prime time for our clients, and Netflix sits right at the centre of that shift,” said Cheryl Huang, Partner at Nativex. “By partnering with Netflix, we can help brands tell richer stories in a premium environment, while using Nativex’s data, creative and optimisation capabilities to turn that attention into tangible business results. This is a major step forward in our mission to connect advertisers with audiences who are truly immersed in great content.”
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Through the partnership, Nativex clients will be able to:
Build incremental reach among hard-to-reach streaming audiences who are shifting away from linear TV.
2. Leverage Netflix’s first-party signals and content-based targeting – including genre, Top 10 titles, device type and viewing context – to reach the right viewers at the right moment.
3. Experiment with new creative formats such as Pause Ads and QR codes that create more interactive, shoppable brand experiences while viewers are highly engaged.
Nativex will roll out Netflix Ads solutions to all advertisers immediately across APAC, North America, Europe, Japan, South Korea, Brazil, and Australia. Joint teams from Nativex and Netflix will work closely with brands and agencies to run test-and-learn programmes, build best-practice creative and measurement frameworks, and scale successful campaign models over time.
Nativex is a leading digital marketing agency dedicated to helping brands and apps achieve cross-regional growth. With a specialized focus on market research and analysis, online media buying, creative production, influencer marketing, social media management, and offline event planning and execution, we deliver innovative solutions that drive global growth.
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