The moves support the agentic marketing effectiveness leader’s intent to scale in the region and accelerate enterprise customer success
Mutinex, the leading agentic marketing effectiveness platform, announced the appointment of Mike Finnerty as President, United States. Finnerty joins Mutinex from TransUnion, where he played a key leadership role in scaling the company’s measurement and identity capabilities following its acquisition of Neustar. At Mutinex, he will focus on driving growth and ensuring the success of U.S. enterprise customers.
“Mutinex is building what every CMO and CFO has been asking for — a single platform that connects marketing investment to financial outcomes with clarity, speed, and confidence,” said Finnerty. “The shift toward AI‑powered, always‑on marketing effectiveness is already underway, and Mutinex is defining the category. I’m thrilled to help bring this capability to more enterprises across North America.”
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Mutinex also announced that Lou Paskalis, who has already played a pivotal role at the company, has been elevated to Senior Go-to-Market Advisor. Paskalis is a widely respected marketing leader best known for his strategic leadership in investment, governance attribution, and accountability at Bank of America, American Express, and Gallo Wine, where he started his career.
Paskalis’ expanded role will focus on helping CMOs and CFOs lead with confidence and advocate for the standards and governance needed to harness AI ethically and drive growth. His long‑standing commitment to industry advancement is reflected in his work with the ANA, the Media Ratings Council (former board member), MMA North America (former Chairman of the Board, President and COO) and many client advisory councils.
These appointments come amid surging demand for AI‑powered marketing analytics. Recent research from Insider Intelligence, Gartner, and the ANA shows that more than 70% of CMOs plan to increase investment in marketing effectiveness platforms over the next two years.
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“Mike is one of the rare leaders who has seen the entire measurement ecosystem end‑to‑end — from identity and attribution to enterprise analytics and global go‑to‑market,” said Henry Innis, CEO and Co‑Founder of Mutinex. “His decision to join Mutinex is a powerful signal about where the market is heading. Enterprises are moving beyond legacy attribution and toward agentic, financially validated decisioning. Mike will help us scale that future across North America.”
At TransUnion, Finnerty partnered with advertisers, agencies, and publishers to maximize the adoption and growth of the company’s marketing solutions. He previously served in leadership positions at Neustar, where he helped shape the company’s identity‑driven analytics offerings and supported its integration into TransUnion’s global business.
In his new role, Finnerty will lead Mutinex’s U.S. commercial organization, expand strategic partnerships, and support continued investment in enterprise‑grade modeling, data connectivity, and agentic decisioning. Customer success and growth in the U.S. will be his team’s singular priority.
Paskalis added, “Mike’s move to Mutinex is one of the clearest signals yet that the industry is entering a new era of accountability and intelligence. He’s joining a company that is not just improving measurement. It’s reinventing how marketing decisions get made. Mutinex is building the operating system for modern growth, and Mike, with whom I worked closely during my tenure at Bank of America, is exactly the kind of leader who can help scale that vision.”
Finnerty and Paskalis’ appointments follow a year of significant growth for Mutinex, including major platform advancements, expanded global operations, and increased adoption among Fortune 500 brands seeking a modern alternative to traditional attribution and MMM providers.
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