As the year closes, many businesses feel the same tension. You want to acknowledge your clients and customers. You want to say thank you. You want to stay visible without being intrusive. And yet the default reaction is often the worst possible one: another holiday email.
At this point in the year, inboxes are flooded with generic well-wishes, automated greetings, and hollow thank you messages that offer no value. They are skimmed, ignored, or deleted outright. Worse, they subtly train recipients to associate your brand with noise rather than appreciation.
If you genuinely want to be remembered, now is the time to step out of the inbox and into the mailbox.
Minted
Minted is a design-driven stationery platform that connects businesses and consumers with independent artists around the world, delivering premium holiday, New Year, and business cards crafted with exceptional materials and printing techniques. It removes the friction of sending physical mail while dramatically increasing the impact of your message.
Now is the moment to send this year’s holiday cards, not later and not digitally. The calendar matters. This short window between the holidays and the start of the new year is uniquely powerful. People are reflecting, resetting priorities, and deciding which relationships matter moving forward. A card that arrives now does not feel late. It feels intentional.
Snail mail works because it commands attention. Physical mail has become scarce, making it more valuable. Unlike email, it does not compete with notifications, meetings, or subject-line fatigue. A card is held, opened, and read. It sits on a desk or counter. It creates a pause. That pause is where gratitude actually lands.
There is also an important strategic distinction to make at this time of year. If you have a specific offer, deadline, or clear value proposition, email can still be appropriate. But if your goal is simply to say Merry Christmas, Happy Holidays, Happy Hannukkah, Season’s Greetings, or Thanks for a Great Year!, please stop sending emails. They do not feel generous. They feel self-serving. A message with no value delivered through a saturated channel often creates the opposite emotional response than intended.
A holiday or New Year card, by contrast, is inherently generous. It asks for nothing. It does not track clicks. It does not push a sale. It simply acknowledges the relationship. That restraint is precisely why it works.
Minted makes this strategy practical, even now. The platform’s designs are created by independent artists, which means your card does not look like a template pulled from a corporate catalog. Premium paper stocks, foil-pressed and letterpress options, and modern formats give the card physical presence and weight. Free recipient addressing eliminates the most tedious part of mailing, and digital proofs ensure accuracy before anything goes to print.
Most importantly, Minted allows businesses to execute a thoughtful gesture without turning it into a project. You can choose a New Year or business holiday design, customize a sincere message of thanks, upload your recipient list, approve the proof, and send. The result feels personal without being labor-intensive.
This is also one of the most cost-effective brand touches you can make. Compared to gifts, events, or discounts, a card is inexpensive. Yet its perceived value is high because it feels human. It reinforces trust, goodwill, and memory at a moment when people are deciding which brands they will continue working with in the year ahead.
Now is the time to send these cards because the window is narrow and meaningful. Too early and they blend into holiday noise. Too late, and they feel forgotten. Right now, they feel deliberate.
Close the year by choosing attention over automation. Choose gratitude over noise. Choose mail over inbox clutter. If you want to say thanks and actually be heard, send a card.
Order Your Holiday Cards Today on Minted!
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Minted: Why Now Is the Time to Send Your Customers Hand-Crafted Holiday Cards. Order Today!