A new applied learning path from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns through hands-on, scenario-based training — not just theory.
What’s happening. The new Performance Max learning path bundles three progressive courses that focus on real-world setup, optimization and troubleshooting. The structure is meant to let advertisers learn at their own pace while building practical skills they can immediately apply to live campaigns.
Each course targets a different stage of expertise, from beginner fundamentals to advanced strategy and credentialing.
What’s included:
Course 1: Foundations
Introducing Microsoft Advertising Performance Max campaigns covers the essentials.
Ideal for beginners who want to understand how PMax campaigns work.
Focuses on core concepts and terminology.
Course 2: Hands-on setup
Setting up Microsoft Advertising Performance Max campaigns provides a guided walkthrough.
Designed for advertisers launching their first PMax campaign or refreshing their skills.
Walks step-by-step through campaign creation and answers common setup questions.
Course 3: Advanced implementation
Implementing & optimizing Microsoft Advertising Performance Max centers on scenario-based applied learning.
Targets advanced users developing strategic and optimization skills.
Includes practical tools like checklists, videos and reusable reference materials.
How it works. The third course introduces embedded support features that let learners access targeted educational resources mid-assessment via a “Help me understand” option. Users can review specific concepts in context and return directly to their questions.
The benefit. Learners can spend more time on weak areas while quickly progressing through familiar material.
Credential payoff. Completing the advanced course unlocks the chance to earn a Performance Max badge. The credential signals proficiency in implementing and optimizing PMax campaigns and applying best practices in real-world scenarios.
The badge is digitally shareable and verifiable through Credly, making it easy to display on professional platforms like LinkedIn.
Why we care. This update from Microsoft Advertising makes it faster and easier to build real, job-ready skills for running Performance Max campaigns — not just theoretical knowledge. The applied, scenario-based training helps marketers avoid common setup mistakes, optimize campaigns more confidently, and improve performance in live accounts.
Plus, the shareable credential adds professional credibility, signaling proven expertise to clients and employers.
The bottom line. The new learning path aims to close the gap between training and execution. By combining applied scenarios, embedded support and credentialing, it offers a structured route for advertisers to build confidence — and prove it — in Performance Max campaign management.