Maintaining a positive brand image is a constant battle in an era where a single viral comment or a missed customer complaint can shift public perception in minutes. Marketing teams and agency professionals often find themselves overwhelmed by the sheer volume of digital noise, struggling to identify which conversations actually require their attention. When you are forced to manually scour social media, news sites, and forums, the risk of missing a critical PR crisis or a golden partnership opportunity grows exponentially, leaving your brand vulnerable and your strategy reactive rather than proactive.
Mention
Mention, acquired by Agorapulse, is a comprehensive media monitoring and social listening platform that enables organizations to track online conversations across more than one billion sources. Centralizing web and social data into a single, intuitive interface provides the clarity needed to make informed business decisions without guesswork.
https://mention.com/en/?wvideo=rjfgpbkgwr
Utilizing Mention allows you to shift from passive observation to active brand management. By receiving instant alerts, you can respond to customer inquiries or emerging crises as they occur, ensuring your brand remains agile and responsive. The ability to analyze sentiment and track competitor movements provides a significant strategic advantage, allowing you to identify market gaps and refine your messaging based on real-world data. Furthermore, the platform facilitates seamless team collaboration by allowing you to assign mentions as tasks, ensuring that every important conversation is handled by the right person at the right time.
Mention Features
Mention includes a robust set of tools designed to optimize how you listen and respond to the digital world.
Advanced Analytics: Generate automated, visual reports that track reach, volume, and sentiment over time to measure the impact of your PR and marketing campaigns.
Boolean Search: Use complex query building with And/Or logic to filter out noise and focus on the most specific keywords relevant to your industry.
Competitive Analysis: Compare your brand’s performance directly against competitors to identify their strengths, weaknesses, and share of voice.
Crisis Management: Detect spikes in negative sentiment early through real-time notifications, allowing you to intervene before a situation escalates.
Influencer Identification: Discover key voices and industry leaders who are already talking about your brand or relevant topics to build authentic partnerships.
Mobile and Tablet Apps: Stay connected to your alerts on the go with dedicated applications for iOS and Android, ensuring you never miss a mention while away from your desk.
Multi-Channel Monitoring: Track mentions across a wide range of channels, including X (Twitter), Facebook, Instagram, TikTok, LinkedIn, news sites, blogs, and forums.
Sentiment Analysis: Automatically categorize mentions as positive, negative, or neutral using AI to quickly gauge public sentiment on any topic.
Team Collaboration: Assign specific mentions to team members as tasks and add internal notes to streamline your response workflow.
These features work in harmony to provide a 360-degree view of your digital footprint. By combining real-time tracking with deep analytical insights and mobile accessibility, the platform ensures that your marketing and PR efforts are backed by comprehensive, actionable data.
The best aspect of Mention is that it pulls all of your social media feeds into a single interface where you can view posts in context and respond without ever having to log into the various apps.
David K., Director of Content
Getting Started with Mention
Beginning your journey with the platform is straightforward and gets you monitoring in minutes. After creating an account, you start by setting up your first Alert. You can choose between a Basic Alert for simple keyword tracking or an Advanced Alert for more complex Boolean queries. Once your keywords are defined, you select the specific sources—such as social media, news, or blogs—and the languages you wish to monitor. The platform then begins scanning its database of over one billion sources, populating your feed with real-time results that you can immediately filter, analyze, or assign to your team.
With over 26 billion mentions delivered to date, this platform has become a cornerstone for over 750,000 professionals looking to protect their reputation and grow their brands.
Would you like to see how your brand stacks up against the competition?
Start Your Free Mention Trial
©2026 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Mention: Monitor Your Brand Reputation in Real-Time