Catch the latest from the martech ecoscape, from Databrick’s new marketing data intelligence feature to Innovid’s latest social automation enhancement in this weekly martech highlight:
Marketing and Marketing Tech Quote-of-the-Week!
Behavioral data reveals where users struggle, why they drop off, and what drives conversions—empowering marketing, product, and CX teams to take coordinated, effective action. On the employee side, understanding how internal tools are used helps eliminate inefficiencies, reduce tool-switching, and boost productivity.
–Linsday Bayuk, Chief Marketing Officer @ Fullstory
Top MarTech News of The Week – 12th May to 16th May 2025
Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era
Contentsquare Announces Sense: an AI Agent That Plans and Acts Like an Analyst
Captiv8 Partners with Perplexity to Launch AI-Powered Campaign Intelligence Tools
Data Axle Unveils ProfileFuse: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement
Oracle and Infobip Enhance Partnership to Deliver Global Conversational Experiences
Attentive Launches Bi-directional Data Share Integration on Snowflake Marketplace
StarCompliance Launches AI-Assisted Marketing Compliance Review Solution
Innovid Launches Social Automation Solution to Power Performance across Platforms
Gong and Microsoft are Partnering to Empower Revenue Teams to Win with Powerful Intelligence and Automation in the Flow of Work
Databricks Unveils Data Intelligence for Marketing
Salesforce Introduces New Flexible Agentforce Pricing to Accelerate the Digital Labor Revolution
Jasper Launches Audiences, Expanding Its Proprietary IQ Layer to Power Deeper, More Impactful Marketing
Amplitude and Twilio Strike Preferred Partnership to Turn Data Into Action at Scale
Top MarTech Articles on AI powered MarTech, Data driven Marketing tips, MarTech in Crisis Management and more!
From Static to Interactive: How to Profit from The Future of Mobile Ad Creativity
Why Data-Driven Personalization in Virtual Events Is Essential for B2B Marketing Success
How Modern AI Powered MarTech Is Transforming Content Creation and Content Marketing?
Data Driven Strategies for Brand Perception Management
Invisible but Influential – The Martech You Don’t See
Martech in Crisis Management: Maintaining Consumer Trust During Tough Times
MarTech Q&A of The Week
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Ideally, marketers and agencies should be creating an integrated ecosystem that can grow with their business. A well-connected martech stack makes it easy for data to flow smoothly between platforms, breaking down silos and helping teams make more informed decisions.
– Rob Rakowitz, Head of Marketing @ Vidmob
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense
Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising
Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX