Uncover more on what’s trending in martech and B2B SaaS marketing in this week’s industry highlights by MarTechSeries:
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Marketing and Marketing Tech Quote-of-the-Week!
It’s easy to get caught up in content velocity, but quality and compliance matter more than ever. Marketers should ensure their AI tools can reason over approved assets, brand guidelines, and messaging frameworks.
–Meena Ganesh, Senior Product Marketing Manager at Box AI
Top MarTech News of The Week – 7thth June to 11th July, 2025
Locafy Launches AI-Driven SEO Product Suite for FY26
Datavault AI Acquires SyncIN Audio Quick Response Technology from Turner Global Media
Pendo Announces Acquisition of Forwrd.ai, Bringing AI-Powered Predictive Analytics into the Pendo Platform
Metricool Launches LinkedIn Analytics for Personal Profiles
Calix Announces CommandIQ 3.0: Evolving the Ultimate Subscriber Engagement App for the AI Era
KredosAi Launches RCS in Production to Hyper-personalize Customer Communications for UScellular, Delivering a New Standard in Customer Experience
VideoAmp Empowers Advertisers with Cloud-Native Measurement Using Privacy-Enhancing Controls with AWS Clean Rooms
StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions
Auxia Announces New AI Analyst Agent to Help Marketing Teams Convert Campaign Data Into Revenue Insights
Highspot Launches Breakthrough Agentic Platform for Go-to-Market Teams
Brightcove Unveils Its New Vision for the Future of Video Engagement, Powered by Proprietary AI and Customer Insight
Unbounce Fast-Tracks AI and Feature Innovation to Empower GTM Teams
Amplitude Acquires Kraftful to Accelerate AI Strategy
CallRail Debuts Conversion Signals to Improve Ad Targeting
Infobip and NumHub Partner to Launch Branded Calling ID™
Natterbox launches AI Assistants and AI Agents to resolve over 70% of customer queries
Top MarTech Articles on CTV, AI in Marketing, Accessibility and more!
Are B2B Marketers Missing Their Biggest Opportunity in Connected TV?
The AIO Effect: How Google’s AI Overviews Are Reshaping Clicks and Visibility
What Marketers Need to Know About the European Accessibility Act
Programmatic Ad Platforms With Unique AdTech Features
From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread
Feature-Rich to Functionally Effective: Adjusting your Martech Strategy
What To Expect From Perplexity’s New Web Browser – Comet
The Behavioral Economics Of Martech: Nudging Consumer Actions Through Subtle Digital Design
MarTech Q&A of The Week
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A big myth is that retail media is just about sponsored product listings or bottom-funnel tactics. While that was true early on, today retail media spans a wider funnel, from awareness to conversion, and through channels like video, display and even in-store digital. If you believe that exposure to your product and message compounds over time, then you have to believe that bottom-funnel tactics help brand, and brand-level tactics help sales. The trick is to build measurement and models that capture the influence we all know is happening.
-Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense