Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight:
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Marketing and Marketing Tech Quote-of-the-Week!
Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and the quality of the viewer. Real users who intentionally visit a site are much more valuable than accidental clicks from someone who’s just trying to navigate somewhere else. Engaged audiences are what drive outcomes.
– Kurt Donnell, CEO @ Freestar
Top MarTech News of The Week – 16th June to 20th June, 2025
NiCE CXone Mpower Builds on Snowflake AI Data Cloud to Unlock Secure, Scalable CX Automation Across the Front, Middle and Back Office
Tealium announces CloudStream™, creating the first unified, zero-copy orchestration solution built for the AI era
Movable Ink Unveils Autonomous Marketing Capabilities
Infosys and Adobe Announce Strategic Collaboration to Turbocharge Marketing Transformation with AI
Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence
Agora and WIZ.AI Partner to Deliver Enterprise-Ready AI Agent Solutions
Top MarTech Articles on Data Privacy, MarTech Integrations, Affiliate Marketing and more!
The Future of Affiliate Marketing: Evolving Strategies for 2025
6 Ways to Google-Proof Your Paid Search Campaigns Based on the Latest Updates
How AI-Native Strategies are Rewriting Old Performance Marketing Playbooks
Beyond Integration: Building a Truly Connected Martech Ecosystem
Data Privacy and Your MarTech Stack: What Today’s Marketers Need to Comply With
The Importance of Cultural Sensitivity in Marketing
From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?
MarTech Q&A of The Week
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Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget shifts between direct and programmatic where margins dictate. These practices allow advertisers and publishers to react faster than human teams ever could.
– Frans Vermeulen, President @ Swivel (formerly PilotDesk)
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense