Small-business leaders are often stretched thin across marketing, sales, operations, and customer service—yet growth still depends on their ability to compete with larger brands that have more resources. Many turn to a collection of disjointed tools, only to find the learning curve steep, the time investment heavy, and the results inconsistent. What they need is a unified way to market, sell, and manage customer relationships without hiring a full in-house team.
Marketing 360®
Marketing 360 delivers that combination by pairing a full suite of growth tools with a dedicated marketing team that manages execution, optimization, and performance. Built for small businesses, the platform simplifies operations and accelerates growth by blending technology, expertise, and ongoing strategic support.
Marketing 360 offers an end-to-end operating system for small-business growth. Beyond giving companies tools for websites, ecommerce, payments, CRM, social media, content, ads, and reporting, the platform includes industry-specific marketing programs and a dedicated Marketing Success Manager. This dual model—software plus human expertise—is one of the strongest differentiators in the SMB marketing landscape.
Why Businesses Benefit From Using Marketing 360
Small-business teams often lack the time and specialized skill sets needed for high-performing digital marketing. Marketing 360 closes that gap. The platform centralizes marketing, sales, and customer engagement while eliminating the complexity of managing multiple vendors. The dedicated marketing team monitors performance, identifies opportunities, and adjusts campaigns based on data to continually improve ROI. Their AI tools further reduce production time by generating content, visuals, and creative concepts quickly and consistently.
As online channels become more competitive, having access to both powerful automation and real experts ensures small businesses aren’t left behind. Marketing 360’s holistic approach offers predictable growth, lower costs than building an internal team, and a more seamless customer experience from discovery through purchase.
Marketing 360® Platform Features
Below is an overview of the core features available across the Marketing 360 ecosystem. Each one is designed to integrate with every other component, giving businesses a unified operating environment across web, marketing, CRM, sales, and reporting. Marketing 360 also offers mobile and tablet apps that let business owners manage operations on the go.
Before exploring the list, it helps to understand that each feature is built to reduce manual work, increase campaign consistency, and provide visibility into performance across every digital channel. After reviewing them, you’ll see how comprehensive the platform is compared to managing separate point solutions.
Ads: A centralized environment for planning, launching, and optimizing multi-channel advertising campaigns across Google, Facebook, Instagram, display, and more, supported by ad specialists who focus on improving ROI.
AI Automation: A suite of AI-driven tools that generate content, images, and marketing concepts rapidly, helping businesses stay consistent and competitive without adding internal creative resources.
Calendar: A unified calendar for managing projects, team workflows, and customer activity, enabling seamless collaboration and daily planning in one view.
Content: SEO tools and content-performance tracking combined with specialist support to improve rankings, organic visibility, and long-term search traffic.
CRM: A customizable, easy-to-use CRM that organizes contacts, tasks, pipelines, and customer activity. Highly rated by Capterra and fully integrated with the rest of the platform.
Ecommerce: Tools for selling online, including product management, checkout features, and customization options designed for easy browsing and high conversion.
Email Marketing: A visual builder for automated email journeys and single-send campaigns, supported by hundreds of templates and optional done-for-you services.
Forms: A form builder for lead capture, feedback, customer inquiries, and other workflows, with automatic syncing to CRM and marketing tools.
Intelligence: A robust performance dashboard that brings together marketing, sales, and operational insights to guide decision-making and identify opportunities.
Listings: A centralized system for managing business information across 50+ directories, ensuring accuracy, consistency, and improved local visibility.
Mobile App: A fully featured mobile companion for managing contacts, payments, communications, tasks, and marketing tools in real time from any device.
Payments: Tools for accepting payments online, in person, or via mobile using the Marketing 360 Card Reader, with support for invoices and subscriptions.
Reputation: A reputation-management system for requesting, monitoring, and responding to reviews across platforms, helping businesses build trust and credibility.
Social: Social-media management tools that allow scheduling, publishing, and engagement from one dashboard, enhanced by expert support if needed.
Website: A drag-and-drop website and online-store builder, or the option to have the Marketing 360 team design and build it for you.
Taken together, these features form a complete system that helps small businesses compete online with the speed, sophistication, and efficiency of much larger organizations.
How to Get Started With Marketing 360®
Getting started with Marketing 360 begins with a kickoff call between the business and its dedicated Marketing Success Manager. This conversation establishes goals, budget, and priorities so the team can plan the initial strategy. Once approved, onboarding begins: setting up tools, transferring assets, building campaigns, launching the website or ecommerce store if needed, and configuring analytics. From there, communication continues weekly or monthly as the marketing team analyzes data and refines performance.
Marketing 360 gives small businesses the full advantage of modern marketing—technology, talent, and continuous optimization—in one unified platform.
Get Started with Marketing 360
©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Marketing 360: Scale Your Small Business With One All-in-One Digital Marketing Platform