Modern marketing and development teams often find themselves trapped between two extremes. Marketers need intuitive design tools that allow for creative freedom without touching a line of code, while developers require robust, scalable APIs that ensure transactional emails reach the inbox every time.
When these two worlds don’t communicate well, campaigns are delayed, brand consistency suffers, and technical bottlenecks prevent timely customer engagement. Managing sender reputation and navigating complex GDPR requirements only adds another layer of stress to an already demanding workflow.
Mailjet
Mailjet is a comprehensive email marketing and API platform designed to bridge the gap between marketing creativity and technical reliability. It provides a collaborative environment where teams can design, deliver, and automate marketing and transactional emails with ease.
Utilizing Mailjet allows your organization to move away from siloed workflows and toward a truly collaborative creation process. By centralizing your email efforts, you can maintain strict brand control using locked templates and permission-based roles, ensuring that every message leaving your domain is polished and professional.
The platform’s focus on deliverability means you spend less time worrying about spam folders and more time analyzing actionable engagement data. By integrating generative AI (GenAI) and advanced automation, you can scale your personalization efforts without increasing your manual workload, leading to higher open rates and deeper customer loyalty.
Mailjet Platform Capabilities
Mailjet offers a robust suite of tools that covers every stage of the email lifecycle, from initial lead capture to advanced deliverability monitoring.
A/B Testing: Compare up to 10 versions of your email to determine which subject lines or visuals drive the highest engagement.
AI Email Generator: Use the Mailjet Assistant to craft compelling copy and subject lines or generate pre-branded templates in seconds.
Advanced Segmentation: Filter your audience by specific behaviors, geographic locations, or engagement levels to deliver hyper-targeted messaging.
Contact List Management: Maintain clean, GDPR-compliant lists with automated subscription widgets and easy-to-use organization tools.
Dedicated IP: Protect your sender reputation by utilizing a dedicated IP address, giving you full control over your deliverability.
Email API: Integrate a fast, reliable API into your existing infrastructure to manage high-volume transactional and marketing sends.
Email Editor: Build responsive emails using a flexible drag-and-drop interface that ensures your designs look perfect on any screen.
Email Validations: Verify email addresses before you send to reduce bounce rates and protect your sender score.
Event API: Track real-time events such as opens, clicks, and blocks through a simple webhook endpoint.
Form Builder: Create custom signup forms to grow your audience and automatically sync new leads to your contact lists.
Landing Pages: Design and publish high-converting pages that match your brand’s aesthetic to support your email campaigns.
Mailjet Templating Language: Implement logic in your templates to display dynamic sections that change based on the viewer.
Real-Time Collaboration: Work simultaneously with team members inside the email editor with instant updates and version control.
SMTP Relay: Connect your applications to Mailjet using SMTP credentials for instant, authenticated email delivery.
Tracking Tools: Access a comprehensive statistics dashboard to monitor performance metrics and customer interactions in real-time.
These features work in harmony to provide a seamless experience for both the sender and the recipient, ensuring that every communication is data-driven and technically sound.
We send about a million emails everyday now. As a result, it’s really important to get the newsletter out quickly, and Mailjet has helped us improve both our sending speed and deliverability. The best part about working with Mailjet is that I don’t have to think about it, it just works.
Nick Abouzeid, Editorial & Growth
Getting Started with Mailjet
Transitioning to Mailjet is designed to be a frictionless process. You can begin by creating a free account—no credit card required—to explore the drag-and-drop editor and template library. For developers, the API documentation provides a clear path to integrate the platform with your existing tech stack, including popular CMS and CRM tools like WordPress and HubSpot. Once your account is set up, you can import your contacts, choose a professionally designed template, and launch your first campaign in minutes.
Are you ready to streamline your team’s workflow and improve your inbox placement?
Try Mailjet for Free
©2026 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: Mailjet: Scale Your Email Performance and Boost Deliverability Using AI