– Luxury Presence’s agentic AI breakthrough is a personal AI marketing team that works 24/7, constantly nurturing leads, optimizing SEO, publishing blog posts, and managing paid ads without any of the overhead and complexity of human hires –
Luxury Presence – the AI marketing platform trusted by over 65,000 residential real estate agents and brands has announced the introduction of its Autonomous AI Marketing Team, consisting of four fully-autonomous, always-on AI Marketing Specialists. Created to fuel lead generation, the AI Marketing Specialists operate as an agentic AI team under the quality oversight of Luxury Presence’s in-house marketing experts, eliminating the need for direct agent management and prompts. The new AI Marketing Specialists fully manage targeted advertising through the AI Ads Specialist, boost local and national search rankings with the AI SEO Specialist, craft high-value blog content via the AI Blog Specialist, and nurture leads to drive conversion through the AI Lead Nurture Specialist.
First-to Market, Insight Driven Tech
The newly unveiled Luxury Presence AI Marketing Specialist Team is powered by PresenceAI, a proprietary technology developed in-house over the past four years. PresenceAI combines AI, large language models, and layered generative security along with real-time MLS feeds and first-party data gathered from over 60 million annual visitors across Luxury Presence websites. This dataset is further enriched by proprietary insights developed by working with over 65,000 real estate agents across the Luxury Presence platform, including 30% of The Wall Street Journal’s ranking of top 100 agents.
Made possible by Luxury Presence’s 100+ engineers, tech partners, and actionable insights gleaned from their leading platform, the fully-intuitive dataset offers unmatched capabilities impossible to replicate or match. The PresenceAI and the AI Marketing Specialist Team deliver a fully hands-off experience for agents to build their presence online, while generating and nurturing qualified leads. This AI innovation handles the heavy lifting on the most critical digital marketing tasks, delivering expert-level marketing results at a fraction of the cost of hiring a human team. As a result, agents reclaim valuable time to focus on relationship-building and client service.
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The Luxury Presence Team of AI Marketing Specialists includes:
AI Lead Nurture Specialist: An always-on AI team member that immediately engages prospects when they submit a website inquiry, nurturing the lead and handing off to the agent when the lead is ready for an appointment or showing.
AI SEO Specialist: An intelligent optimization engine that autonomously elevates listing and blog content in search rankings, continuously optimizing on-site content to evolving search algorithms.
AI Ads Specialist: A real-time AI strategist that continuously refines digital advertising campaigns, improving ROI by analyzing performance data and aligning seamlessly with your brand voice.
AI Blog Specialist: An autonomous content creator engineered to craft compelling hyper-local, brand-voice-aligned blog posts, positioning agents as local authorities.
“Modern real estate agents operate at the intersection of multiple disciplines: they serve as strategic advisors, marketers, social media strategists and sales professionals,” said Malte Kramer, Founder and Chief Executive Officer of Luxury Presence. “Mastering every part of the job to sell homes is an immense challenge. We developed these AI Marketing Specialists to serve as a personal marketing team without human overhead because we know even the best real estate agents are not necessarily marketing experts. Our clients can now spend less time and money on marketing while improving its ease, efficiency, and effectiveness.”
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Drawing from Luxury Presence’s position as the leading marketing platform for residential real estate agents, the AI Team continuously learns from its proprietary data, coupled with an agent’s personalized preferences. This powerful combination enables the system to become smarter and more personalized over time, delivering increasingly effective marketing results tailored to an agent’s unique business goals. The AI Marketing Specialists’ work is documented in a transparent, real-time “proof of work” dashboard, where an agent may approve or reject any changes. To date, the beta test of the AI Marketing Specialists has achieved a 99.51% acceptance rate among Luxury Presence’s client base, with virtually no agent rejections among actions taken on clients’ behalf.
Premier agents are already seeing the impact of the AI Lead Nurture Specialist. Top Tennessee agent Sherry Lawrence, leader of a top-10 real estate team in Greater Chattanooga shared, “I’m excited to be on the forefront of new technology. It’s been powerful for the AI Lead Nurture Specialist to communicate with clients in the background while I’m working on something else. It’s just making my life a lot easier.”
Founded in 2016, Luxury Presence has emerged as the leading AI marketing platform for residential real estate, built for the next generation of top producers. The platform combines award-winning custom websites, data-driven automation, and always-on AI Marketing Specialists designed to maximize agent productivity and performance. Luxury Presence supports more than 65,000 agents and brands across 15,000 customer accounts, and manages over 50,000 active websites. The company has raised more than $52M from notable investors including Bessemer Venture Partners, Switch Ventures, Tobia Capital, Zillow Co-Founder Spencer Rascoff and more, has achieved more than $75 million in annual recurring revenue at a growth rate of 34% per year for the last 36 months, on track to accelerate to 40% this year. Luxury Presence employs a team of more than 600 globally.
Luxury Presence’s new AI Marketing Specialist Team will launch to customers on August 4. The AI SEO Specialist and AI Blog Specialist will come standard with the Brand plan, followed by the AI Ads Specialist and the AI Lead Nurture Specialist available within the Leads Pro plan. In addition, an AI Social Media Specialist and others will be added to the team soon. The AI Social Media Specialist will create and publish personalized social media content, aligned with each agent’s unique brand voice and preferences.
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