KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion.
KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium IPs including Lionsgate, Porta dos Fundos, Turma da Mônica, and Cinépolis.
The announcement comes amid accelerated growth in the FAST (Free Ad-Supported Streaming TV) sector across LATAM, where KIVI has positioned itself as an exclusive AdTech partner for premium media groups in the region.
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KIVI serves as the exclusive CTV monetization partner in Latin America for SOFA DGTL, operating as the commercial and revenue optimization engine for their FAST channel strategies. Furthermore, KIVI is pleased to announce a strategic partnership with Lionsgate in Mexico and Brazil, with select titles from the global studio’s 20,000+ title film and television library slated to join KIVI’s monetization portfolio in the near future.
Through these alliances, KIVI brings a diverse range of premium IPs to the market – including regional powerhouses such as Porta dos Fundos, Turma da Mônica, and Cinépolis, alongside anticipated global hits. By providing end-to-end AdTech infrastructure and yield management, KIVI effectively bridges these iconic titles with sophisticated CTV demand.
Felipe Cortelezzi joins KIVI following senior leadership roles at Paramount and Pluto TV, as well as Playmaker Capital. He joins an elite roster of industry veterans from leading organizations such as Meta, TV Globo, Canela, Olympusat, Sony, A+E Networks, Aleph, E-Planning, among others. This collective expertise across the digital and linear landscapes reinforces KIVI’s position as a regional powerhouse in CTV strategy.
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“The Board’s decision reflects Felipe’s proven ability to scale revenue operations in high-growth media environments,” said the Board of Directors. “His mandate is to lead our collective of media veterans in maximizing revenue through KIVI’s AdTech infrastructure, utilizing strategic distribution expansion as a catalyst for high-scale monetization.”
“KIVI has built a strong foundation connecting premium content owners to measurable CTV demand,” said Cortelezzi. “By combining end-to-end distribution with advanced creative and disciplined commercial execution, we are uniquely positioned to scale revenue performance across LATAM and US Hispanics.”
With teams based in the United States, Brazil, and Argentina, KIVI continues to position itself as a structured, scalable FAST monetization authority in Latin America, operating at the intersection of content, distribution, and AdTech performance.
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