Startup co-founded by Fyn, Moz, Avalara Executive, AWS Specialist, and Bloomberg Tax Director aims to turn integrations from a costly bottleneck into a driver of sales, revenue, and customer retention
The need to build custom integrations for their products can drag down even the most innovative B2B SaaS companies’ sales, partnership programs, and innovation. Jump intends to solve this challenge with an AI-native integration system that allows business teams to create custom integrations on demand. Co-founded by former Fyn CEO Tela Andrews, AWS SDK for Rust (Rusoto) author and Amazon Partner Network (APN) Ambassador Anthony DiMarco, and former Bloomberg Tax Group product marketing director Kareena Macasaet, Jump’s goal is to turn integrations from a roadblock into a growth accelerator.
By reimagining the integration development process, Jump intends to deliver a paradigm-breaking solution that enables custom, secure, on-demand integrations in hours instead of weeks, without scaling engineering teams.
Andrews, DiMarco, and Macasaet started Jump in 2024 based on their shared understanding of integration issues, not as a technical problem but as a holistic business challenge that spans the executive suite, engineering, sales, and customer success teams. Their mission is to offer a truly universal integration solution that will meet business goals while avoiding the code- and capability-based limitations of existing iPaaS, unified API, and no-code integration products.
Currently, customer integrations are time-consuming projects that overburden engineering teams, slow or kill deals, and delay revenue recognition at SaaS companies, especially early-stage startups under pressure to grow quickly. By reimagining the integration development process, Jump intends to deliver a paradigm-breaking solution that enables custom, secure, on-demand integrations in hours instead of weeks, without scaling engineering teams.
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“Most integration solutions offer technical efficiency tools targeting engineering teams, but they don’t address the larger issues of customer acquisition, retention, and time to revenue that can make or break a software company, especially at the early stage,” said CEO Tela Andrews. “Jump intends to give SaaS companies the ability to deliver integrations that meet exact customer requirements at deal speed without tearing up their engineering roadmap. That ability will support customer base growth, open up partnership opportunities, and accelerate and simplify revenue recognition.”
Jump leadership includes:
CEO Tela Andrews is a technology executive, entrepreneur, and product strategist. He brings to the role extensive experience with software integrations, platform strategy and API ecosystems, including advising fintech and adtech startups on API product strategy as CEO of Fyn, which he pivoted from consumer solution to enterprise API platform before leading a successful exit to Blu Canary Capital. Andrews also managed the API business line at Moz, designed and launched the integration platform for Bloomberg’s tax software business, and built an automated brand documentation and management platform for Avalara.
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CTO Anthony DiMarco is a seasoned technical leader and AWS cloud-native architecture specialist with nearly three decades of experience in software development, cloud security, and DevOps. In addition to his role advancing cloud computing technologies through his authorship of the widely used Rusoto AWS SDK for Rust and his Amazon Partner Network ambassadorship, DiMarco brings extensive experience in AI-driven and AWS initiatives for fintech security and compliance.
Head of GTM Kareena Macasaet brings a wealth of experience building and executing customer-centric programs, sales training, and product marketing strategies, as a strategist with Bloomberg Industry Group and in past Director of Product Marketing and Director of Customer Experience roles with Bloomberg Tax. Macasaet excels at translating complex technical offerings into compelling stories for target audiences.
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