22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation
Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms.
The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across social platforms – with early adopters reporting a 22% lift in ROAS vs. native social tools.
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The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across platforms like Meta, TikTok, Snapchat, Pinterest, and LinkedIn – with early adopters reporting a 22% lift in ROAS vs. native social tools.
Automate with greater control and flexibility: Build logic-based rules using time ranges, Boolean logic, and multiple conditions – all within a streamlined workflow.
Power advanced cross-platform automation: Apply custom rules across all publishers and campaign entities at once – with full control over timing, triggers, and conditions.
Sync messaging to real-time sports moments: Trigger ads based on key live events like game start times, scores, overtime, or custom team and player signals – ensuring relevance when fans are the most engaged.
Leverage weather-based optimization at scale: Automatically adjust messaging based on live weather conditions – from temperature and precipitation to severe alerts – and configure rules by city, region, or condition type.
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“We built this solution to meet a growing need for smarter, scalable social campaign management,” said Zak Knudson, SVP, Product Management, Innovid. “Marketers no longer have to choose between scale and precision – with our automation engine, they get both.”
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