Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems.
The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked offers, and more. Managing these channels manually or across disconnected systems leads to inefficiency and missed opportunities. For partnerships to deliver results equal to or greater than sales and marketing, businesses need a new, tech-powered approach.
impact.com
impact.com is the leading partnership management platform helping enterprises automate, optimize, and scale partnerships across the entire life cycle—from discovery and recruitment to contracting, tracking, engagement, and optimization. It transforms partnerships into a repeatable, measurable growth engine, much like CRM did for sales or marketing automation did for marketing.
Enterprises using impact.com see partnerships contributing a growing share of revenue:
Lenovo reported that partnerships now drive 25% of total revenue—and that share is growing 50% year over year.
Ticketmaster uses impact.com to manage software integrations with companies like Spotify, where concert events are surfaced inside Spotify and drive traffic to Ticketmaster through a seamless user experience.
And BarkBox has scaled from traditional affiliate partners to thousands of new referral sources—such as veterinary clinics and shelters—enabled by impact.com’s automation.
When organizations treat partnerships as a strategic growth lever, supported by the right technology, they create an entirely new revenue channel alongside sales and marketing.
impact.com’s platform provides automation at every stage of the partnership journey, allowing brands to manage all types of partnerships in one unified system. This eliminates fragmented tools and manual processes, while giving organizations greater visibility, control, and scalability.
Here’s a closer look at what the platform offers:
Affiliate Marketing: Manage and scale advanced affiliate programs with global partners. Optimize commissions, track ROI, and eliminate fraud with real-time data and insights.
Analytics & Attribution: Get accurate, multi-touch attribution to understand true partner contribution across all devices and customer journeys.
Business Development: Manage complex strategic partnerships and revenue-share deals with streamlined workflows.
Contract & Pay: Automate partner contracting and flexible payment structures, with built-in compliance and tax handling.
Cross-Device Solutions: Track customer activity across desktop, mobile web, and apps to ensure accurate attribution and reward partners fairly.
Creator & Influencer Marketing: Recruit, manage, and measure influencer and creator programs alongside other partnerships in one platform.
Fraud Protection: Leverage advanced fraud detection to safeguard your program and ensure genuine results.
Mobile Partnerships: Manage app-to-app integrations and mobile user acquisition with deep linking and in-app event tracking.
Optimize: Continuously test, optimize, and scale high-performing partnerships with data-driven insights.
Partner Marketplace: Discover new partners globally through a built-in marketplace of vetted affiliates, influencers, apps, publishers, and more.
Protect & Monitor: Monitor brand compliance, partner performance, and contract adherence across your partnership ecosystem.
Referral Marketing: Turn customers into advocates with flexible, branded refer-a-friend programs that are easy to launch and optimize.
SaaS Partnership Marketing: Drive revenue with native SaaS integrations and marketplace partnerships.
impact.com simplifies partnership management for more than 4,000 brands and 300,000 partners globally. The platform supports diverse partnership models and verticals, from B2C ecommerce to SaaS, media, travel, and financial services. Clients consistently see greater efficiency, improved partner ROI, and faster time to market.
Getting started with impact.com is straightforward. You can request a demo, run a partnership maturity assessment, or migrate from an existing affiliate network with support from their team. The platform provides comprehensive onboarding, strategic consultation, and post-launch optimization to help businesses grow rapidly.
If you’re ready to scale your partnerships with the same level of sophistication as your sales and marketing, impact.com delivers the technology, automation, and insights to make it happen.
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©2025 DK New Media, LLC, All rights reserved | DisclosureOriginally Published on Martech Zone: impact.com: Drive 3X More Revenue With Partnership Automation