Google added a new experimental “AI-powered configuration” to the Search Console Performance report. You can now tell Search Console what you want to see, and it will instantly build the report for you. The feature is still rolling out, so not everyone will see it yet.
It’s similar to the AI-powered advisors in Google Ads and Google Analytics, but built for Search Console.
AI-powered configuration. AI-powered configuration “lets you describe the analysis you want to see in natural language. Your inputs are then transformed into the appropriate filters and settings, instantly configuring the report for you,” Google said.
What it looks like. Here’s a GIF of it in action. You can see it build a report based on your question:
More details. Google said “The AI-powered configuration feature is designed to streamline your analysis by handling three key elements for you.”
Selecting metrics: Choose which of the four available metrics – Clicks, Impressions, Average CTR, and Average Position – to display based on your question.
Applying filters: Narrow down data by query, page, country, device, search appearance, or date range.
Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.
Roll out is slow. Google is rolling out AI-powered configuration to a limited set of sites and will expand access over time. There are “some limitations,” Google said.
Limitations: The feature is designed for configuration (filters, comparisons, metrics). It cannot perform actions like sorting the table and exporting data.
Scope: It supports only the Performance report for Search results. It isn’t available for Discover or News reports.
Accuracy: AI can sometimes misinterpret requests. Always review the suggested filters to ensure they match your intention before analyzing the data.
Why we care. This tool can help you uncover insights you’d normally miss with standard filters. Most of you won’t see it yet, but once it rolls out, take it for a spin and see what extra data you can find.
Learn more. Read the Google help documentation.